Harp is a Delhi based bag and accessories manufacturer established since 1994. Harp is about functionality flavoured with intelligent design to create an iconic range of innovative bags that travellers across the world can relate to. The identity was designed keeping in mind the values of the company. The new identity is based on old vintage badge style logo making it a classic identity keeping in mind the 20 year old history of the brand. But there is some addiction of color accents to make the identity in line with modern time making it a 21st century identity.