Zeqon, a luxury store which deals in designer and modern-day lighting modules, came to us to create an identity which represents their line of products: minimal and elegant. Being associated with one of a very prestigious brand from Germany, people at Zeqon wanted an Identity that stands shoulder to shoulder to the quality of their associate. With such a simple and clear brief all that was needed to create a symbol which is adaptable to various products, packaging and materials and of course is easy to be memorised that help build the brand further.
With the brief clear in our head, we went to the drawing board with a simple idea of creating a symbol with basic shapes and lines, giving it that minimal look and usability. We pinned down three components that would develop the logo for the company.
1. Letter 'Z' which is the initial letter of the company's name.
2. Lines, the most basic yet powerful element of design.
3. Lastly, the shape of a diamond to make it dynamic and appealing.