Easy Turs Identity Design
Easy Turs is a new company dedicated to offer tourist services in a major inland area of the Valencian community in Spain. It offers a personalised service to the customer who visits the area, day trips, hiking, climbing, accommodation, catering, tours, all framed in a natural setting, adventure tourism, tourist relax, always according to the needs and expectations of customers. The client wanted an icon that would represent an atmosphere of friendliness, fun and originality that would appeal to travellers. The development of logo was influenced by narrowing down our research to the term ‘travel’. The whole idea was to create an identity reflecting traveller’s perception towards the company. The identity was developed with an objective of showcasing the three major elements: green field, mountains and blue sky, embodied within a location pin.